Although Pooh jingle line children's clothing brand children's clothing brands belonging to the international market share of influence and market share is not low, but its visibility and brand influence in China's domestic market, but only in general. So you want to be able to open up the Pooh Kids jingle China market in a short time, a certain brand influence, then a sound marketing strategy can be said to be necessary. Hereinafter, the Pooh Kids jingle their marketing strategy introduced and analyzed. For now, Pooh jingle children just entering the Chinese market, research and development center in Hong Kong, the business center of Guangzhou Children child color Brand Management Ltd., and its expansion of the Chinese market, there are three main marketing strategy, focusing on a single product launch, promotional counters as well as physical sales, Internet sales combined. First, focus on a single product launch. Focus on a single product launch is one marketing strategy to expand the market when many brands will be selected. Pooh children's jingle "focus on a single product launch" can also put it another way, the "hot money to build children's clothing." In fact, it is Pooh design team in terms of children's jingle, create hot models can be said of the team's forte, we look at the development process Pooh Kids jingle in the international market, you will find its design team has created a lot of "hot style "Sales of glorious history. Which for the Chinese market in terms of expansion, is definitely a great advantage because there are tools explosion models, not only publicize the entire jingle Pooh children's clothing brand, increase their influence;! But also drive sales of the brand's other models, enhance the overall brand sales! attain the dual purpose of marketing and increase sales! Second, the counter sales. When Pooh jingle children's clothing brand that has a certain reputation in the market, counter some promotional activities, such as discounts, buy gifts, relief activities, the most common kind of a marketing strategy. Through these activities, you can attract customers, and thus to boost sales, especially during special holidays, promotional activities, the effect will be more pronounced. Of course, this kind of marketing strategy and a marketing strategy different from the first, the biggest goal is to increase sales. Third, the physical sales, Internet sales combined. Some say that more professional "phasor combination of online and offline." As the 21st century, the rapid development of the network, this business model is becoming a trend. Under the so-called line, which is the real store, in this regard, jingle Pooh children's development focus is to expand the number of its physical stores, in other words, need to increase their children's jingle Pooh Join us publicity, increase the number of franchisees. The so-called line refers to Internet sales. In this regard, the mode of operation Pooh children's jingle is selective. Select one: Pooh jingle can be set up in the influential flagship store shopping site, for example Lynx, Jingdong Mall, Suning Tesco, etc; Option two: create a professional jingle Pooh official shopping website, consumers log on to the official website shopping, and then at the same time, and other influential shopping site to maintain cooperative relations, the amount involved in these shopping website promotional activities during major holiday festivals, which of course also specific planning of their choice, such as technical cost measure and so on.